Question 1)(a) Differentiate between advertising and publicity.
(b) Write down the methods of classifying advertising?
Question 2)(a) Describe the economic and social objections against advertisement.
(b) What do you understand by comparative advertising?
Question 3) What is an Advertising Agency? Write down the functions of Modern Advertising Agency. Also, describe the methods of compensation provided to the agency services.
Question 4) What do you mean by advertising media? Explain the different medias of advertising with their merits.
Question 5)(a) Write down the qualities of a good advertisement copy?
(b) Write a brief note on advertising layout.
Question 6) Describe the criteria for good promotional plan.
Question 7) How are the personality theory and learning theory related to sales promotion? Demonstrate.
Question 8)(a) What do you mean by publicity? Write down its objectives?
(b) How do you measure effectiveness of publicity?
Question 9)(a) What are the factors influencing consumer behaviour?
(b) Write down the steps which are involved in consumer decision process?
Question 10) Describe the Howard, Engel Kollat and Blackwell model of consumer behaviour.