Question 1)(a) Explain the selling strategies and tactics in detail.
(b) Explain the kinds of sales organization with charts.
Question 2)(a) Describe the factors considered in designing a store location for a retail.
(b) Plan a model interview.
Question 3)(a) Describe the pricing structure and methods in retailing.
(b) Describe in detail compensating sales force.
Question 4)(a) Design a motivational training program for sales force.
(b) Explain the different sales techniques.
Question 5)(a) What do you mean by sales audit. Also, describe marketing cost analysis.
(b) Describe the legal problems related with selling unionization.
Question 6)(a) What do you mean by marketing search? Describe the scope and nature of marketing research.
(b) Describe:
(i) Diagnostic and descriptive research.
(ii) Exploratory design.
Question 7) Explain in detail the rating scales.
Question 8) What are sampling techniques? What do you mean by sampling error?
Question 9) How is an attitude scale measuring the customer survey of TV user of a particular brand of your choice?
Question 10) What is market share? How it is estimated?