Discussion Post
Imagine that you want to market a health-oriented soft drink to China. You intend that most of your sales will be through Internet-based shopping sources.
a) Discuss how you would research current and potential competitors.
b) Discuss what factors you might consider to be successful in that country.
What should a company consider when attempting to develop and launch a new product in a global market?
Assuming you are setting up a market program for a product in a foreign country, what should you take into consideration?
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.