Homework
Brand is the film industry
Objectives:
i. Explain the importance of using a combination of traditional and digital marketing channels in a marketing strategy through an integrated marketing communication approach
ii. Discuss the strategic role and advantage of digital advertising compared to traditional advertising
iii. Identify important digital marketing metrics and establish KPIs for a successful campaign
Instructions:
Start by reviewing the following reading homework:
i. Brilliant Marketing by Richard Hall - Chapter 16: Creating an Integrated Marketing Plan
ii. 7 Ways to Create a Successful Integrated Marketing Plan by Jennifer Lonoff Schiff.
The goal of this homework is to demonstrate your understanding the importance of an effective integrated marketing communication strategy. Instructions:
Deliverables:
For this discussion, you will submit an initial post and respond to a classmate's post.
Task
i. Find an example of a brand within your industry that is creatively using an integrated marketing approach in their campaign. Explain why the integrated marketing approach is unique or innovative. Provide links, videos, and/or pictures to support your explanation.
ii. What clear, compelling, and consistent marketing message is the brand sharing with consumers? How is the marketing integrated across multiple platforms? What marketing channels is the brand using to develop an effective integrated campaign? How is the look consistent across channels?
iii. Is the brand using digital and traditional forms of advertising in the campaign? What role and advantage does digital advertising have compared to traditional advertising, and vice versa?
iv. If you worked for the brand, which KPIs would you assess to measure the campaign's effectiveness?
v. What other marketing channels do you think may be a great addition to the integrated campaign? What is the brand doing well? What might they do di?erently?
Format your homework according to the following formatting requirements:
i) The answer should be typed, using Times New Roman font (size 12), double spaced, with one-inch margins on all sides.
ii) The response also includes a cover page containing the title of the homework, the student's name, the course title, and the date. The cover page is not included in the required page length.
iii) Also include a reference page. The Citations and references must follow APA format. The reference page is not included in the required page length.