Problem
Segmentation, Targeting and Positioning Strategies:
A. Suppose you choose Keto food or Ketonuts food as a your product business. Identify the top 3 competitors you may face in the marketplace. Provide some rationale for your choices.
B. Your business may be better suited for business to consumer (B2C) or business to business (B2B) but for this activity please provide choices for both markets as follows:
a. Provide a detailed description of the (B2C) consumer segments for your product (i.e. Geographic, Demographic, Psychographic, Benefit, and Usage Rate).
b. Provide a detailed description of how your product will be segmented in the business B2B market (i.e. Firmographics, Company Characteristics, and Buying Processes).
C. Describe your target market strategy (i.e. Undifferentiated, Concentrated, Multi-segment)
D. Describe how you would position your product in the consumer market (i.e. Attribute, Price and Quality, Product User, Product Class, Competitor, Emotion).
E. Provide a perceptual map of your product business using the top 3 competitors and your business.
F. Include your rationale or explanation for your choices in items 1 - 5 above.
G. Use the course terminology from the lesson when developing your work.