Discussion Question: Brand Extension
Choose a product write a paper discussing how you would create a brand extension of that product (you must understand what a brand extension is). Include your rationale for the brand extension.
Areas to include (each area must be discussed in detail):
Brand (to include a brief background)
Extension idea
Ration/justification or need for the new idea relate the idea back to the company's mission statement
Target market
Marketing/launch strategy (to include pricing and channel strategy)
Ethical considerations.
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.