Describe the nature of knowledge about its customers


Discussion Post: Marketing Strategy

Using any publicly available source of information, find a story about an organization using its knowledge of consumer behavior to create marketing strategy. Clearly describe the nature of knowledge about its customers the organization had, and what strategy was created based on such knowledge. Also comment, based on your own perspective, whether the organization's approach was effective, and, if not, what other actions it should have taken.

The response should include a reference list. One-inch margins, Using Times New Roman 12 pnt font, double-space and APA style of writing and citations.

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Marketing Management: Describe the nature of knowledge about its customers
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