How you will respond to risk or issue if it were to occur


Problem

As you work to finalize your plan, you will add two additional components: the implementation plan and an outlook on identified risks and issues. The first section, you will discuss the plans to implement the policies organization wide in as much detail as possible and make provisions for the areas that cover external customers as well. When identifying initial risks and issues, include a high-level action plan for how you will respond to the risk or issue if it were to occur.

As you work through the final components of your plan, make sure there is alignment throughout your plan that connects everything back to the original vision and objectives.

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Marketing Management: How you will respond to risk or issue if it were to occur
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