How the information technologies impact to the marketing


Problem

Title: Using information technologies in marketing in Alibaba Company.

Based on the title above, answer below question.

A. Based on the title, provide three Underpinning Theory and explain each theory.

B. How the information technologies impact to the marketing in an organization? Explain.

C. What are the challenges when implement information technologies in marketing in an organization? Provide five challenges and provide explanation to each challenge.

D. What are the five solutions to solve the challenges mentioned? Explain each solution.

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Marketing Management: How the information technologies impact to the marketing
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