Problem:
Hank is very happy with your work and has asked you to go ahead and develop a marketing research proposal to determine if the company should pursue development of products for the consumer market. At this point you are not concerned with specific product features, just the feasibility of creating a position for JavaJoy in the consumer coffee brewer market. Consider how much of the recently developed information will be applicable to this project, and what new information will be required.
Be sure to include how you will measure market demand to place JavaJoy in a competitive advantage.