Company direct-marketing website


Problem:

The successful introduction of your company's direct-marketing website has resulted in a considerable number of orders from overseas customers, notably from Germany, the U.K. and China. However, since your company has no retail partners outside the U.S., it will be necessary to find a retail company with which you can partner to distribute your products overseas.

Begin by using the Library and Internet to research the international operations of some major retail companies:

1. Best-BuyTM
2. CompUSATM
3. Wal-MartTM
4. CarrefourTM

Find out which of these companies have international operations and in what countries these operations exist. Include information on the approach the company has used to do business in the country.

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Marketing Management: Company direct-marketing website
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