How you prepare to dialogue with customer about that product, Marketing Management

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How you prepare to dialogue with customer about that product

Problem

Watch the Ted Talk video "How to make choosing easier" by Sheena Iyengar.

a) How do you think choice overload impacts customers' buying decisions?

b) Consider a product or service you might sell to a customer. How would you prepare to dialogue with customers about that product or service? How would you guide the customer to make a wise, informed choice?

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Marketing Management: How you prepare to dialogue with customer about that product

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Marketing Management: How you prepare to dialogue with customer about that product

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