Discussion Post
Get familiar with the 5 bases for segmenting consumer markets. Imagine you have a new product you want to sell. Describe the product and explain how you could use geographic, demographic, psychographic, benefits, AND usage rate characteristics to segment your market. Explain why you would or would not use each base for your product. Some have several sub-categories so be specific. Assume we know what the segmentation bases mean so there is no need to explain them in detail.
The response must include a reference list. Using one-inch margins, double-space, Times New Roman 12 pnt font and APA style of writing and citations.