Develop process to monitor and control marketing performance


Assignment: Social, Ethical and Legal Implications

Assess in a maximum of 700 words the ethical, legal, and social issues affecting your product or service in two markets: the United States and one international market. Domestic market generally means the market where the company headquarters are located. If you choose a domestic market that is not the U.S., then your other market is required to be the U.S. marketplace.

Include the following:

Develop a process to monitor and control marketing performance. This process could be a flowchart but a flowchart is not required (flowcharts do not count towards your word count requirement).

Formulate a maximum 350 words executive summary including at a minimum the following elements to include in your marketing plan (Marketing plan paper will be provided which requires a new introduction and conclusion)

Required executive summary elements:

a. Strategic Objectives
b. Products or Services

Optional executive summary elements:

a. Resources Needed
b. Projected Outcomes

Format your assignment according to the give formatting requirements:

a. The answer must be double spaced, typed, using Times New Roman font (size 12), with one-inch margins on all sides.

b. The response also includes a cover page containing the title of the assignment, the course title, the student's name, and the date. The cover page is not included in the required page length.

c. Also include a reference page. The references and Citations should follow APA format. The reference page is not included in the required page length.

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