Problem
Part 1: Appraise Your Current Personal Brand
I. Define your brand identity:
i. Identify your core identity (Components: personality, values, work and life experience, education).
ii. your extended Identity (Components: level of ability, attitude, cultural aspects).
iii. Identify your specific and unique value propositions (Components: functional, emotional, self-expressive, and relationship benefits). Identify your top 3 VPs, which should be specific to you. For example, if your size and strength can be asset to others, that is a functional VP.
II. Define your brand image:
i. How do you think others perceive you?
ii. Ask 3 people you know what you are good at or what makes you unique. What did they say?
iii. On a scale from 1 (very different) to 10 (exactly the same) compare your brand image with your brand identity. Select a number and explain your rating.
III. Values + actions that align with those values = credibility
Apply this equation to your life and analyze whether you believe you have strong credibility, some credibility, or are lacking credibility. You may believe you have credibility is some aspects of your life, but are lacking it in other areas. If this is true for you, this is a great realization. It is important you are honest in your analysis because your ability for personal growth depends on your ability to be honest about where you are at right now.
Part 2: Develop your Desired Personal Brand
I. How do you want to be remembered? How would you like people to describe you? This is your desired personal brand.
II. On a scale of 1-10, rate how similar your current personal brand is to your desired personal brand (1 - exactly the same, 10 - completely opposite). Explain your rating.
III. Develop a strategy for changing or strengthening your personal brand. Specifically, discuss two actions you can take to improve your brand identity and two actions to improve your brand image so that it more closely aligns with your brand identity.