Assignment
Presentation Assessment Description
Your 'presentation' includes three elements.
1. Creation of your WordPress site
2. Creation/audit of your Linkedin site
3. Power point presentation with voice over
Before you begin executing your strategy across your assets, ensure you have completed the two related planning activities; personal brand planning and content planning.
WORDPRESS REQUIREMENTS
Create a homepage: just like any website, this should be a static page that tells the reader about YOU. It should be fitting for your intended audience. How many words - whatever you feel is appropriate, but at least one paragraph. Write in 1st person, or 3rd person point of view - think about your audience in you decision making.
One WordPress page: this page is an blank page that you can do anything with. It can be multimedia based or written words OR a combination. It should showcase YOU, however, this page is different from your blog writing (below). While blog writing share an opinion/view about a topic that relates to your dream employer/industry, this page will support your brand, but doesn't have to be a written opinion piece.
Example 1 If you wanted to work in a Public Relations role in the fashion industry, this this WP page could include content about fashion or pop culture moments that fascinate you.
Example 2 - If you wanted to work as a Marketing Manager for a boat manufacturer, a student may have a WP page that curates content about great boat journeys of the world, or dream boat rides.
One blog topic that should include at least two posts that relate to the topic that you feel is important to YOU/the industry you want to work in/ would be of interest to your dream employer. EAch of your blog posts are a maximum 500 words each.
Remember, your blog posts are different to your additional Wordpress page. How? Well, your blog posts provide your opinions/reflections about a topic that is of interest.
Example 1 Thinking back to the student that wants a public relations career in the fashion industry, they may write about a blog topic/theme called "the role of technology in PR". In keeping with this theme, the student would write two opinion pieces; a blog post a (500 words) bout why wearable technologies are the next big thing in fashion and another blog post (500 words) about technology and reputation management and spread of PR disasters.
Your blog topic/theme and the two posts that bring your theme to life, DO NOT have to relate to the digital world. These blog posts are about topics that fascinate you, and you have an opinion about AND are strategically able to gain the interest of your dream employer.
The posts that are going to get the highest marks, will be the ones that connect the student to the employer though rich and compelling content, and clearly demonstrate a cohesive brand strategy.
NOTE - your WordPress quick reference guide outlines how to create a WP homepage, additional pages, and Blog posts AND keep them private so that only YOU and YOUR TUTOR can view content. You do this by providing administrator access to your tutor. Making you site public is NOT a requirement of this unit. We advise that you keep your WP asset private until after you have completed the semester.
LINKED IN REQUIREMENTS
To create a branded content strategy, a brand uses more than just one owned media asset. Therefore, not only are you asked to create your personal brand using WordPress, you are also required to create or update your LinkedIn page to support your personal brand.
You may already have a linked in page, so adjusting your LinkedIn Page by doing an audit (details are available on Bb) you will ensure what you have now showcased on your WordPress site, is consistent with how you want to position yourself in the employment market.
Consistent messaging across media is essential. Please contact your tutor if you are currently employed and you feel that updating your LinkedIn site may cause an issue with your current employer OR if you have concern about creating a LinkedIn site (your tutor can advise regarding privacy settings). For most students, updating your LinkedIn page includes updating photographs to fit with WordPress, updating work samples, updating employment experience, joining groups and following brands that are relevant to your dream career.
Your WordPress and LinkedIn content should be written in a style that is appealing and appropriate for the intended audience. Your content should be original and related to your personal brand. Your WordPress pages should demonstrate writing quality that is free of grammatical errors, show evidence of self-editing, and use accurate citations (Chicago referencing) where relevant (multimedia embedded should be cited using Chicago style referencing).
Your owned assets should be unified. Your blog posts should include enhancements such as tags, hyperlinks, video, and images that make your content rich and compelling (instructions are in the WordPress QRG).
PRESENTATION REQUIREMENTS
Once you have created your WordPress asset, and created/updated your LinkedIn asset, you then need to create a power point presentation.
This is where you justify your content decisions. Your presentation should be a maximum of 5 minutes in length.
Your presentation should include the following slides:
1. State you dream employer/industry/work role
2. The key story communicated: talk about your content strategy/theme
3. Content strategy execution: this should include screen shots of your blogs/or information about your topics. Include screen shots from LinkedIn.
4. Integration: provide information about how you have achieved integration
5. Reflection: How would you enhance your digital footprint? Discuss whether you would continue with WP. Would you use alternative platforms for communicating your digital footprint? Would you join other Linkedin groups in the future? Why?
You need to upload your WP site content to Bb.
WordPress submission: The WordPress QRG details how to invite your tutor as an administrator for your WP site. Only you and your tutor will be able to view your content. When your tutor is grading this assessment, they do this on your live site. That way, the tutor can check your use of tags, categories, and play multimedia embedded in your site. However, as per Curtin guidelines all assessment submitted should be checked for plagiarism and therefore students need to upload a word document with their WP content to Blackboard. You must upload a word document to Bb even though your tutor will be grading from your live site. Your word document is created by simply copying and pasting your content off WP into the document and should take just a few minutes to complete. To do this, students should create a word document that includes the following:
1. A front cover that list: Your name and ID number, your WP link and username, your dream employer/industry/work role
2. Copy and paste content from WP into the following sub headings; HOME PAGE, BLOG POSTS, ADDITIONAL PAGE (this may be written words or links to multimedia or images).
3. Simply upload using the relevant Bb link.
Presentation submission. You presentation will be delivered in class, using your power point slides. Ensure that your presentation is no longer than 5 minutes. You should have no more than 10 slides as part of your presentation.
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also include a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also Include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.