Explain how to successfully get customers to pay more


Pricing Assignment

Read this week's required article: "How Companies Can Get Smart About Raising Prices".

In a three- to four-page paper (not including the title and reference pages).

• Explain how to successfully get customers to pay more for your products. Reference the article in support of your response.
• Explain how a specific pricing strategy will allow you to raise the price on your product successfully.

Format your assignment according to the following formatting requirements:

1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.

2. The response also include a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.

3. Also Include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.

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Marketing Management: Explain how to successfully get customers to pay more
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