Put yourself in the shoes of the CEO for Toyota when it discovered the gas pedal problems in its cars. Instead of the way that this was handled, let's suggest that the CEO has decided to put out a recall on all gas pedals in all makes of their cars. Toyota wants to show its customers that it wants to fix the problem even if it doesn't know the extent of the problem yet.
How would you communicate this to the customers? What would you say? How would you send out the message?