Put yourself in the shoes of the CEO for Tylenol. You have just received a report that shipments of Tylenol received at drugstores were found to be tampered with. All the bottles of Tylenol have been pulled from store shelves. Your company is not at fault, but customers are worried. You must send out an immediate press release to tell customers to discard any Tylenol they have in their homes or return it to the place where they purchased it.
How would you ease the fears of your customers? What would you say? How would you communicate this to the customers and make sure that they know Tylenol is not to blame?