Dissuasion Post: Using Data in Marketing
The following exercise allows you to practice collaboration skills while learning about strategic marketing planning.
Complete the case study exercise, Communicating Value. A transcript of this interactive exercise is also available.
Consider what you learned in the experience and respond to the following in a minimum of 175 words:
a) Based on what you learned, how would you facilitate cross-team collaboration between the marketing management function and R&D teams at Lenovo?
b) How would you communicate about new features to customers?
c) How would you measure the success of the team?
The response should include a reference list. Using double-space, Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.