Develop the companys pricing and distribution strategy


Homework: Marketing Plan

Length: 8 to 12 pages.

Overview

For this homework, you will conclude your marketing plan by developing your hypothetical company's pricing and distribution strategies, and integrated marketing communications plan.

Note: You should make all assumptions needed for the completion of this homework.

Instructions

Create the third part of your marketing plan in 8 to 12 pages:

• Describe or list the feedback you received on Part B of your marketing plan. Explain how you will use the feedback to improve your plan.

• Develop the company's pricing and distribution strategy.

• Develop the integrated marketing communications plan most relevant for your product or service and audience. Develop your message strategy. Develop your media strategy.

• Develop your public relations, sales promotion, and personal selling plan most relevant for your product or service and audience.

• Develop your online and direct marketing plan most relevant for your product or service and audience.

• Develop your social-responsibility or cause-related marketing plan most relevant for your product or service and audience.

Format your homework according to the give formatting requirements:

• The answer must be using Times New Roman font (size 12), double spaced, typed, with one-inch margins on all sides.

• The response also includes a cover page containing the student's name, the title of the homework, the course title, and the date. The cover page is not included in the required page length.

• Also include a reference page. The references and Citations should follow APA format. The reference page is not included in the required page length.

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Marketing Management: Develop the companys pricing and distribution strategy
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