Case study - The grounded kangaroo?
An Analysis of Qantas - Paul Evans
This is a case study which requires analysis based on the requirement given in the last attachment assignment
QUESTIONS
1. How would you classify Qantas' approach to corporate social responsibility/stakeholder management? Explain your reasoning.
2. Brand names are a form of reputational asset: their value is in the confidence they instill in customers. What is your perception of the Qantas brand? How can Qantas attempt to rebuild its brand?
Based on your reading of this case study and your review of Qantas' homepage (www.qantas.com.au), what generic business strategy is Qantas pursuing? Explain your reasoning.
Mintzberg's description of strategy as possessing an unplanned dimension introduces the idea of emergent strategy. Explain how the concept of emergent strategy has evolved at Qantas.
Which macro-environmental forces have influenced the profitability of Qantas? Explain your reasoning.
Introduction - brief statement positioning company/industry of which it is part
Industry analysis: Profitability - 5 forces , competitor analysis, Macro environmental factors, competitor analysis -
Company corporate strategy Company Business strategy - Strategic leadership evident?
Questions to answer if not already done.
Current position of this company/industry - since case written
Conclusion - future of the company/industry
Suitable reliable current acceptable sources
See course outline for presentation and marking
ALSO five minute summary in class to other students
Attachment:- Case study.pdf