New product investment is a situation in my organization that requires multiple models. The model used is the Ansoff Matrix which identifies the now and existing markets, the product and services associated with that new product. It helps identify a few of the avenues to invest in and it gives options to select from. The options available in detail are cost benefits analysis which gives the overall profit for each potential investment and it also gives options to decide which is the best alternative. It helps assists in being informed, timeliness, completness and precision of directed action. The reasons behind multiple models is when the options are known, you know what direction are possible, economically and most beneficial to adopt. This will help identify the short term return as well as find the sustainable approach for long term survival. Create a decision tree for this scenario. Attach the decision tree to your response and include insights in crafting the decision tree. How would you apply your experience to larger-scale decisions at an organizational level?