1. Which of the following is not a driver of major trends? (Demographics, Values, Fads, Technology, or Lifestyle Changes)
2. Which of the following is an example of an incremental innovation? (Listerine Healthy White Mouthwash, FedEx, Telephone, Automobile, All of the Above)
3. The Green Movement is an example of: (a fad, trend, small indulgence, urban-only trend, or all of the above)
4. Which of the following should be anaylyzed by a marketing manager conducting an environmental analysis? (economic trends, competence of corporate managers, internal cost accounting procedures, the value proposition, or all of the above)
5. Benchmarking studies done outside of one's industry are usually not useful. (true or false)
6. Which industry would likely have the highest barriers to entry and exit? (pet grooming, deep water oil and drilling, environmental engineering consulting, beauty salons, or commerical office cleaning services)
7. If a firm has a strong product offering, it should focus its resources on the product and not concern itself with the market shares of competitiors. (true/false)
8. if sales and market share decline, it may indicate that the value proposition has changed in the customers minds (true/false)
9. in SWOT analysis, the O (oppountities) and t (threats) to be analyzed are external to the company. (true/false)
10. One strength of shareholder value analysis is that it encourages priority to be given a wide variety of stakeholders (employees, customers, investors, etc.) (TRUE/FALSE)