Discussion Post
For this discussion scenario, you have been hired to develop the launch of a new product for fast weight loss for a new start-up called ABC Company. Answer the following questions:
• How can you develop your competitive advantage in the marketing and distribution of your products?
• How would you advise the company about customer development? Is it important?
• How would you advise the company about simple marketing and sales plans to get started?
• What are some possible considerations for resistance to the new venture?
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.