Describe the consumer decision-making process


Discussion Post

Review the "Consumer Purchasing Decisions" topic Resources. Describe the consumer decision-making process and the factors that would most influence consumers when making their first purchase of each of the items below. Justify your selections using the topic Resources.

• Chewing gum
• A smartphone
• A new car.

The response must include a reference list. Using Times New Roman 12 pnt font, double-space, one-inch margins, and APA style of writing and citations.

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Marketing Management: Describe the consumer decision-making process
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