How would the changes affect total''s communications story


Problem

Analyzing Total's(HBS) investor relations strategy/performance

I. According to the case, what changes are on the horizon that may affect Total's performance in 2006 and beyond?
II. How would these changes affect Total's communications story? How will the changes affect:

i. Total's performance and
ii. Investor interest? What data/ what strategy would Kuperman advise be included in the story?

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