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How would it ever be possible to justify anything other

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How would it ever be possible to justify anything other than sales growth as a proper objective for an advertising campaign? Is it possible that advertising could be effective yet not yield growth in sales?

The response must include a reference list. One-inch margins, double-space, Using Times New Roman 12 pnt font and APA style of writing and citations.

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Marketing Management: How would it ever be possible to justify anything other

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Marketing Management: How would it ever be possible to justify anything other

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