How would i operationalize increased advertisements, Other Subject

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How would i operationalize increased advertisements

Problem

i. Is this a good research question for an essay on causal theory: "Does increased advertisements increase voter turnouts? I'm discussing the Indian elections for 2020. Should I be more specific? Would this be enough for a causal theory? Increased advertisements is the IV and voter turnouts is the DV.

ii. How would I operationalize this? How would I operationalize increased advertisements and voter turnouts?

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