Assignment Task:
Description: You will find local examples (or the closest to your area) of how women are being marketed. You may either drive about town or do your research on the web. In whatever way is easiest for you, you have to show evidence of what you found of how women were/are being marketed to in your region. You should find at least 5 different examples. Look for different age groups. DO NOT just look at national chains. I want to see fitness ads from your home area. It should be obvious that the ads are from your hometown. Take screenshots and use them in the document that you will upload/share with me.
Requirements:
For this, look at anywhere in your area that offers exercise programs for women. Look for places like rec centers, churches, parks/park systems, fitness facilities/chains (like Planet Fitness, LA Fitness, etc.) should have content on their websites. IMPORTANT: while they are plentiful, I would prefer it if you avoid the big national chains because many times, they use models for their ads/websites that are not from your area.
The point is that I want you to find examples of how women are being marketed to. Examine the women in ads online (and elsewhere if you are out and about but don't have to go out). Are the women in ads young? Are they old? Are they shown being active? Or are they posing or in social situations? How would you characterize their body type? What kinds of messages/text are used to advertise to women? Are they stressing fitness and wellbeing? Or are other benefits being stressed? If so, what are they? Please find a minimum of five examples.