Quality Function Deployment (QFD)
In your team, select an existing product or service and perform a quality function deployment. Some potential ideas include cell phones, an amusement park ride, website screens, a shopping cart, a voice mail system, a light rail system connecting two major cities and surrounding suburbs, a power tool, a lawnmower, an information storage device like a Palm Pilot, or a refrigerator.
Follow the steps of QFD shown in the text book. Remember, capturing the voice of the customer is the most important specs of a quality function deployment. Begin by creating a plan of action that includes the following information:
1. How will you gather the information about those competitors?
2. What questions do you ask?
3. How will you get at the ideas a customer has but is not expressing?
4. How will you determine realistic cost data?