Essay Assignment: Native Advertising
YouTube Video: "Native Advertising: Last Week Tonight with John Oliver (HBO)"
How do you explain for the rise in native advertising?
1) Why is it so contested?
2) How will it change the landscape of competition for ad space?
3) What additional benefits will it provide brands seeking to boost their audiences?
4) What additional challenges might small businesses face beyond that discussed for brands?
Format your assignment according to the following formatting requirements:
(1) The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
(2) The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
(3) Also include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.