Discussion Post: Starbucks
a) Describe Starbucks overall global expansion strategy. What might be some marketing factors/ strategies to consider to mitigate their risk when entering new markets?
b) Based on the written case, describe some of the major sources of risk facing Starbucks in expanding globally.
c) As Starbucks continues to expand globally, what do you think the company should do to ensure that it will maintain its socially conscious focus?
The response should include a reference list. One-inch margins, Using Times New Roman 12 pnt font, double-space and APA style of writing and citations.