Homework: Roku External / Industry Analysis
Purpose of Homework
Evaluate an organization's strategy, environment, and internal activities using appropriate analytical frameworks (e.g., industry analysis, VRIO, value chain analysis, corporate-advantage concepts) for the purpose of providing recommendations for how a firm can improve its performance relative to its competitors;
Generate viable options to specific strategic decisions (e.g., industry positioning, competitive advantage)
Instructions
After reading the Roku case, prepare your answers in a .doc or .pdf to the following questions. You will not need to do any additional research other than the case, videos, and website link provided.
a. Evaluate the competitive forces for the commercial television industry to identify the forces controlling its profitability (e.g., Five Forces analysis). Is Roku positioned for long-term profitability?
b. Describe the competitive position of Roku relative to its main competitors.
c. How was television likely to evolve over the next decade?
d. Was there a future for Connected TV devices and how should it be exploited by Roku, or was the future in licensing Roku's OS?
Format your homework according to the give formatting requirements:
a. The answer must be double spaced, typed, using Times New Roman font (size 12), with one-inch margins on all sides.
b. The response also includes a cover page containing the title of the homework, the course title, the student's name, and the date. The cover page is not included in the required page length.
c. Also include a reference page. The references and Citations should follow APA format. The reference page is not included in the required page length.