How was samsung able to go from a copycat brand


Discussion:

1. How was Samsung able to go from a copycat brand to an innovation leader?

2. In recent years, how has Samsung achieved its goals in markets where it had little presence, such as smartphones?

3. What challenges does Samsung face with such a diverse product portfolio? What benefits?

4. Is Samsung's current and future strategy customer focused? Why or why not?

5. Will Samsung be successful in achieving its goal of becom-ing a leader in the Internet of Things market?

Attachment:- Strategic plan.rar

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Marketing Management: How was samsung able to go from a copycat brand
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