Assignment:
E-Marketing Analytics
(Google Analytics)
Assignment will assess the following competency: Explore the history and impact of e-marketing analytics.
For assignment you will compose an essay in response to the following scenario:
The company that has just hired you has both a US and a European Headquarters. Explain the categories of non-personally identifiable information (PII) and personally identifiable information (PII) and how you plan to comply with the EU Privacy law 2011 and be able to pass an audit on your procedures.
Essay needs to be APA Style double spaced 2-3 pages long; the title page and the reference list do not count as pages for the assignment. You must have 2-3 pages of text in addition to the title page and reference list.