How value chain was affected by that channel of distribution


Discussion Post

Select a product you recently purchased and consider what channels were available for the marketing and purchase of this product. Based on the distribution channel through which you purchased the product, discuss how the value chain was affected by that channel of distribution.

Reference

Kotler, P. T. & Keller, K. L. (2016). Marketing management (15th ed.). Upper Saddle River, NJ: Pearson/Prentice Hall.

The response must include a reference list. Using Times New Roman 12 pnt font, double-space, one-inch margins, and APA style of writing and citations.

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Business Management: How value chain was affected by that channel of distribution
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