How to secure resources through persuasive storytelling is


Problem: Pitching Novel Idea

In this online exercise, you'll develop a short pitch for a highly novel but potentially sensational idea. Creative leaders are often responsible for securing resources which usually involves pitching ideas to colleagues, supervisors, or potential investors. Learning how to secure resources through persuasive storytelling is an essential creative leadership competency. This online exercise provides the opportunity to practice some of the strategies introduced by McKee and Elsbach, and further developing some key skills associated with the entrepreneurial leadership style introduced earlier in the semester.

The response should include a reference list. One-inch margins, Using Times New Roman 12 pnt font, double-space and APA style of writing and citations.

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