Problem:
Hank has doubts that funds will be available to contract with an external research organization. He asks if you would be able to perform adequate marketing research by yourself using information on the Internet.
Select a region of the world (not North America) where you feel a market for high-end coffee brewing equipment exists. Beginning with your knowledge of domestic data sources, research your selected region using the Library and the Internet. Summarize your search strategy and research results. Were you able to find useful sources of data on the buying behavior for your product in that region? Did you generate enough data to support a strategic initiative into that region? What is your recommendation to Hank on how to research the international market?