Assignment:
The assigned article this week from Moran & Walker (2019) dives into the methods for how students and professionals should be educated on the importance of being socially responsible and managing customer information. In the context of marketing, customer data is essential to develop unique marketing strategies, but also important to keep the identity and sensitive information of customers private.
You task in this assignment is to conduct an article reflection in a 3 to 4 page paper addressing the following:
1. What is the fundamental concern or problem the article is discussing?
2. Why is this concern valid in businesses and marketing strategy today in your opinion?
3. What is one key advantage did the article state you found most interesting as to why it's important for business students and professionals to be taught how to manage customer data better?
4. What do you believe the article does in the aspect of supporting the need to learn how to manage customer date for marketing strategy in the coming years?
This paper should be double spaced, Times New Roman, 12 PT Font, in APA format. A title page and references page is expected, but does not count towards the 3 to 4 page minimum. A minimum of 3 references are expected.
Article: Moran & Walker (2019). Consumer Information for Data-Driven Decision Making: Teaching Socially Responsible Use of Data, Journal of
Marketing Education
Van Rijmenam Textbook:
• Blockchain and Identity
Overview:
The article from Moran & Walker (2019) provides a detailed research analysis on the need for organizations to manage consumer information responsibly, but also effectively to drive marketing strategies. It also fosters how in higher education, a refined approach to teach professionals on the importance of being socially responsible with consumer data, at the core of marketing curriculums In the digital age, the marketing industry is undergoing significant changes. Because of the growing dependence on, gathering, and use of data allowed by technology advancements, marketing educators play a vital role in teaching ethical data usage for customization. Students, institutions, accrediting agencies, and employers all want curriculum that gives them the information, skills, and abilities they need to make data-driven decisions. This article dives into these aspects further.
Chapter 3 of the Van Rijmenam textbook explores how blockchain technology impacts customer data and identify information. The chapter explores how blockchain may serve as a key technology solution for companies to attempt to protect customer identity, but also encompasses the challenges companies face a well in these dynamics. Exploring the core principles of what customer identity is and its correlated impacts in business are evaluated in this chapter.
Videos:
Online privacy is broken; this is how we fix it | Emerald De Leeuw | TEDxGEM (2020)
eMarketer Meet the Analyst Webinar: Digital Marketing in Today's Privacy Conscious World (2020)