Assignment task:
Campaign proposal for A newly designed European from Italy beauty therapy unit, patented, which combines infrared rays with steam and aroma-therapy located in US, south Florida, looking for companies to buy the product for $20,000 in USA
Infrared Steam with Aromatherapy is a steam immersion with infrared light and aromatherapy who instantly burns calories, deep-cleanses and re-oxygenates the skin, relieves sore muscles and stiff joints, stimulates cellular function, detoxifies the body, and helps to quickly reduce cellulite. Essential oils surround clients with aromatherapeutic steam as they enjoy this indulgent and beneficial treatment.
Benefits:
Relax + Heal
Cleanse + Purify?
Nourish + Oxygenate?
What is the best way to do the following:
1. Overview
2. Goals/ objectives of the ad or campaign,
3. Target audience
4. What is the most important thing to say or show?
5. Reasons why?
6. Creative team role
7. Campaign or ad schedule
8. Identifying a target audience requires a segmentation strategy to be effective. What criteria do we use to identify the most effective segments for your target audience?