Assignment task:
Topic: Value in a New Market Marketing managers look for new growth opportunities by pursuing new markets. One of the challenges in seeking new markets is a change in the behavior and marketing process. For instance, sometimes B2B organizations find new opportunities in B2C markets. Respond to the following: Select a company that predominantly focuses on either B2B or B2C markets. Next, choose a new market for your selected choice. For example, if you selected B2B, describe how customer behavior and the process would differ from marketing to B2C. If you selected B2C, describe how client behavior and the process would vary from marketing to B2B. Describe the challenges you would face in the new process. How would you emphasize value for your new market?