Problem:
In an initial discussion forum post, describe the key elements of channel design and business service marketing. Next, explain why it is important for a marketing manager to understand business service marketing and utilize the proper channels to connect with customers. Ensure the following points are addressed in your initial post: What is the role of physical evidence in marketing a business service? Local contractors who handle home remodeling and other building projects turn to Home Depot or Lowe's for many products, tools, and materials. Describe how these retailers could adopt a solutions marketing focus to serve those customers. Leading service companies such as American Express and FedEx measure customer satisfaction on a quarterly basis across the global market. Discuss the relationship between customer satisfaction and loyalty. As a luxury resort hotel manager, what approaches might you utilize to manage business demand for hotel space?