How to develop and cascade mission


Problem: “What is the relationship between change management and the performance of a firm?”

Please make use of the following in the references

1. Advanced Strategic Management – Study Guide.

2. ‘Business Model Generation’ by Alexander Osterwalder & Yves Pigneur, Wiley 2010

a. Advanced Strategic Management – Study Guide
b. assignment requirement
c. ASM PPT

As you will see in the assignment, the ESSAY/RESEARCH PAPER/custom written DISSERTATION has to address a topic that interest me. I have chosen the topic of “What is the relationship between change management and the performance of a firm?”. (if you would agree with me!)

You will need specific case(s)detail & change type described (having set up a typology of change) if you are going to consider resource allocation, cost etc.

Given the detail needed when looking at change I would not have several cases. Moreover, whilst you can look at historical change situations it would be better to have at least one ‘live’ change situation so you can develop a specific managerial agenda.

ASM prefers Agendas to Conclusions. I also prefer that if you if you can incloude an example from my experience (preferable an example from a company that is operating in Saudi Arabia) that is related to the topic as well. I think the introduction has to be a Literature Review type of thing.

I Also believe that you should address the following points:

1. Competitive Environment: (The management of growth, or decline, or recession)

2. Company Strategy: (How to develop and cascade Mission? – How to acquire and integrate? – How to form and manage the alliance? – How to strengthen this capability?)

3. Aspects of Implementation: (How to better manage organisational synergy? – How to develop and cascade the Balanced Scorecard?)

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