Assignment: Market Segments Of Health Care Organizations
Executive summary addressing the following:
The executive summary should be no more than 600 words. At least 4 references
1. Scan current health care delivery systems in the community. Consider you have been hired by this organization's board of directors to develop a new segmentation service.
2. Identify market-based segments of the health care organization you chose.
3. Include demographic characteristics of segmented consumers that influence buying behavior of the market.
4. Analyze how the organization is responding to these market segments.
5. Evaluate the impact of these market segments and consumers on the future of the organization's market.
6. Identify and explain key points
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.