Assignment
o Brief introduction of project company/product/service,
o Situation analysis including macro-environmental scan, "PESTEL" and SWOT analysis
o Competitive analysis
o Product/service features, benefits and brand identity
o Marketing plan objectives described using SMART goals
o Competitive analysis including differentiation, positioning and target market profile
o How the marketing mix (the 4 Ps or 7 Ps) will work together to reinforce the plan objectives, and the marketing communication budget.
o Integrated Marketing Communications plan (IMC) for your product/service. Media plan for this section should clearly state the communication message and how you will relate the message through your selection of specific modes of communication.
o Marketing communications budget including total budget and allocations for each media channel.
o The Executive Summary of the marketing plan is (1/2 page) should be the first page of the marketing plan
Format your assignment according to the following formatting requirements:
o The answer should be typed, using Times New Roman font (size 12), double spaced, with one-inch margins on all sides.
o The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
o Also include a reference page. The Citations and references must follow APA format. The reference page is not included in the required page length.