Discussion Post: Marketing Business
Select a B-2-B firm such as FedEx, Apple, IBM, Boeing, GE, or Caterpillar and assess its business model. Develop a list of particular skills, resources, and strategies that are especially important to the selected firm's strategic position. Give particular attention to those skills, resources, or characteristics that competitors would have the most difficulty in matching. Then comment on how smart, connected products/services might be particularly useful for providing value for customers and differentiating the chosen company from its competitors.
The response should include a reference list. Using one-inch margins, Times New Roman 12 pnt font, double-space and APA style of writing and citations.