How the marketing components would change


Assignment: Product Life Cycle

An extremely interesting model in Marketing is the Product Life Cycle and how the Marketing Components (Positioning, Targeting, Product Strategies, Price Strategies, Promotion Strategies and Distribution strategies) varies for each stage of the Product Life Cycle.

1 - Could you select a product of your choice and describe how the Marketing Components would change for each one of the six stages of the Product Life Cycle (Introduction, Growth, Maturity, Decline, Termination)?

2 - What have you learned from this exercise?

The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.

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Marketing Management: How the marketing components would change
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