Design a new or product refresh product launch plan


Assignment: Microsoft Tablet Launch

The company is Microsoft and the product is a new tablet. 3.1 is the ONLY thing that needs to be written. I need a detailed description of the product in 150 words.

Design a minimum 150-word New or Product Refresh Product Launch Plan in Microsoft®Word. The product launch plan will be for two markets: U.S. and one international market. Domestic market generally means the market where the company headquarters are located. If you choose a domestic market that is not the U.S. than your other market is required to be the U.S. Compare your product/service to at least one other competitor. This can be a product/service that is used by a team member in their individual assignment. The competitor does not need to be in both markets, you can have two different competitors, one for each market. .

3.1 Definition of product or service.

The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.

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Marketing Management: Design a new or product refresh product launch plan
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