Assignment: Global Marketing Communications
Integrated marketing communications is based on the concept of all aspects of the communication and marketing mix working together to project a consistent image in the minds of the target market. However, what may be acceptable in one culture could actually be offensive in another. What works well in one society may fail dismally in another. Simple issues like phrases, gestures, or colors can be problematic.
- Assess how the global communications you will utilize for the countries Barbados and the Dominican Republic potentially differ from a similar version that would be utilized in the United States.
- Illustrate with examples, explaining how they are consistent with the overall integrated marketing strategy.
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.